MrBeast vs. Twix: Is Feastables Finally Taking Down the King of Caramel?

The Contenders: A Tale of Two Bars

The Legend: Twix (Mars, Inc.)

Twix has been a staple since 1967. Known for its “Left vs. Right” marketing and its iconic three-layered structure—biscuit, caramel, and milk chocolate—it is the gold standard for texture.

The Challenger: Feastables (MrBeast)

Launched with the mission to provide a “cleaner” chocolate, Feastables recently underwent a massive formula change in 2024 to become “sweeter and creamier.” Unlike Twix, Feastables focuses on high-quality cocoa and a smoother melt.

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1. Taste and Texture: The Crunch Factor

When comparing MrBeast vs. Twix, the experience couldn’t be more different:

• Twix: It’s all about the crunch. The biscuit base provides a structural snap that contrasts with the chewy caramel. It’s a “cookie-candy” hybrid.

• Feastables: MrBeast’s bars (especially the Milk Crunch or Caramel variants) prioritize the chocolate quality. The 2024/2025 formula is designed to compete with premium European brands, offering a velvet-like mouthfeel.

The Verdict: If you want a snack that feels like a meal, Twix wins. If you want a rich, melt-in-your-mouth chocolate experience, Feastables takes the lead.

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2. Ingredients for Mr. Beasty | Twix: Is Feastables Actually Healthier?

One of MrBeast’s biggest selling points is “chocolate you can actually pronounce.”

Feature	Twix	Feastables (Milk Chocolate)
Sugar Source	Corn Syrup & Sugar	Cane Sugar
Cocoa	Standard Processed	Organic Cocoa
Ingredients	Long list (includes TBHQ)	Short, simple list

While neither is “health food,” Feastables wins on transparency. Jimmy has been vocal about removing artificial junk, making it a preferred choice for parents looking for slightly better alternatives for their kids.

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3. The “Beast Games” Era: Why Everyone is Talking About It

With the launch of Beast Games on Prime Video and massive collaborations with brands like Starbucks and Jack Link’s, MrBeast’s ecosystem is everywhere.

While Twix relies on $70 million “Two is More Than One” marketing campaigns, MrBeast uses viral challenges. Fans aren’t just buying a bar; they’re buying a chance to be part of the next big video. This “hype factor” has made Feastables the most searched chocolate bar of 2024 and 2025.

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Final Thoughts: Which Should You Choose Mr. Beasty | Twix?

• Choose Twix if: You love the nostalgia, the biscuit crunch, and the classic “Left vs. Right” debate.

• Choose Feastables if: You want higher-quality chocolate, fewer artificial ingredients, and want to support the world’s biggest creator.

The winner? While Twix is a classic, MrBeast’s Feastables is proving that you can combine “better-for-you” ingredients with world-class marketing.

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What’s your favorite?

Are you Team Twix or part of the Beast Philanthropy movement? Let us know in the comments!

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