MrBeast Feastables Deez Nutz: The Legacy of the Viral Peanut Butter Bar

1. The Legal Battle: Why the Name Changed

For many fans, the Deez Nutz name was the ultimate draw. However, in late 2023 and early 2024, a Florida-based company named “Dee’s Nuts” filed a trademark infringement lawsuit against Feastables.

The result? A court-ordered permanent injunction that forced MrBeast to stop using the name. By mid-2024, the bar was rebranded simply as “Peanut Butter,” making the original “Deez Nutz” wrappers a highly sought-after collector’s item in 2026.

2. Flavor Profile: Deez Nutz vs. The New Formula

When the name changed, the recipe did too. MrBeast didn’t just swap the label; he launched the “New Formula” campaign, claiming the updated chocolate was “the best in the world.”

• The Old “Deez Nutz”: Known for its 7-ingredient simple label and a thinner peanut butter layer.

• The 2026 Peanut Butter Bar: Features a significantly creamier, “velvet-like” texture. The peanut butter filling is now more generous and uses grass-fed milk and Fairtrade-certified cocoa.

• The Taste: Unlike the grainy texture of a Reese’s Cup, the Feastables version is smooth and rich. It focuses on the quality of the cocoa butter rather than high-fructose corn syrup.

3. Ingredients: Snacking Made Better

One of the reasons the MrBeast Feastables Deez Nutz (and current Peanut Butter) bar stood out was its commitment to simplicity. In an industry full of PGPR and artificial vanillin, Feastables stayed “clean.”

Key 2026 Ingredients:

• Organic Cocoa: Sourced through the Tony’s Open Chain initiative for ethical farming.

• Grass-Fed Milk: Provides a superior, European-style creaminess.

• Cane Sugar: No high-fructose corn syrup.

• Roasted Peanuts: Real, high-quality peanut butter is the primary filling ingredient.

4. How It Ranks: Feastables vs. Reese’s

In the 2026 “Chocolate Wars,” the Feastables Peanut Butter bar is the primary challenger to the Hershey-owned Reese’s brand.

The Verdict: If you love a salty punch, you might stick with the OG. But if you want a creamy, premium chocolate experience that feels like it belongs in a gourmet shop, Feastables is the winner.

5. Where to Buy & Collectibility

While the Feastables Peanut Butter bar is a staple at Walmart, Target, and 7-Eleven, the original Deez Nutz packaging has become a piece of internet history.

• For Eating: Grab the blue-and-teal “New Formula” Peanut Butter bar at any major retailer.

• For Collecting: Check eBay or secondary marketplaces for unopened “Deez Nutz” original bars. As of 2026, these are considered “vintage” YouTube merch and can fetch a premium from collectors.

Final Verdict: 9.7/10

The MrBeast Feastables Deez Nutz bar (now Peanut Butter) is the most successful flavor in the lineup for a reason. It perfected the world’s favorite flavor combination—chocolate and peanut butter—while maintaining an ethical and clean ingredient list. Whether you miss the old name or love the new taste, it remains the “Final Boss” of the candy aisle.

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