MrBeast Feastables Milk Crunch: The New King of Crispy Chocolate?

Keyword: MrBeast Feastables Crunch

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In the landscape of 2026 snack culture, MrBeast (Jimmy Donaldson) has done more than just create viral videos—he’s forced the chocolate industry to rethink its recipes. The Feastables Milk Crunch bar is at the center of this revolution. By taking the iconic combination of milk chocolate and puffed rice and stripping away the artificial fillers, MrBeast has created a snack that is both nostalgic and modern.

If you grew up on Nestle Crunch bars but find yourself wanting a richer, more “real” chocolate experience, the Feastables Milk Crunch is designed for you. Here is our full breakdown of the flavor, the “crunch,” and why it’s a top-tier snack in 2026.

1. The Ingredients: Simple, Clean, and “Real”

The primary mission of Feastables is “snacking made better.” While traditional crunch bars often rely on soy lecithin, PGPR, and vanillin, the MrBeast Feastables Crunch bar sticks to a much cleaner label.

• Real Cocoa Butter: Unlike many American bars that use vegetable oil blends to save money, Feastables uses genuine cocoa butter for a superior melt.

• Grass-Fed Milk: The 2026 formula utilizes high-quality milk powder that provides a noticeably creamier profile.

• Non-GMO Puffed Rice: The “crunch” comes from simple puffed rice, providing a light, airy texture without the need for artificial binders.

The Verdict: You can taste the difference in the quality of the cocoa. It isn’t waxy; it’s velvety.

2. Taste Test: Feastables vs. Nestle Crunch

In the “Battle of the Crunch,” the competition is fierce. Here is how they stack up in 2026:

While Nestle has the nostalgia factor, Feastables wins on chocolate quality. Reviewers frequently note that the Feastables version feels like “gourmet” chocolate compared to the mass-market alternatives.

3. Nutritional Facts: Snacking with a Beast

One of the most requested pieces of information is the calorie count. The Feastables Milk Crunch is designed to be a standard treat, but with better-for-you sourcing.

• Calories: ~160 kcal per serving (standard bar is roughly 2 servings).

• Sugar: 14g–16g (varies by regional formula).

• Allergen Info: Contains Milk and Soy. May contain peanuts, tree nuts, and wheat.

4. Why the “New Formula” Matters in 2026

Early in the brand’s history, some critics found the chocolate a bit too hard. In response, MrBeast launched a massive “New Formula” campaign. The 2026 Milk Crunch bars are the result of that evolution:

1. Increased Creaminess: More milk solids were added to ensure a smoother mouthfeel.

2. Softer Snap: The bar is easier to bite into, making the contrast between the chocolate and the puffed rice even more satisfying.

3. Improved Shape: The “Share/Devour” mold remains, but the segments are deeper, making it easier to break off a piece for a friend.

5. Where to Buy & Availability

The MrBeast Feastables Milk Crunch bar is no longer a “rare” find. In 2026, it is a staple at:

• Walmart & Target: Usually found in the dedicated “Feastables” section or near the registers.

• Convenience Stores: 7-Eleven and Speedway now stock the 2.1 oz bars regularly.

• Online: You can buy the 10-Pack Deal on the official Feastables website or via Amazon/Ubuy for the best price-per-bar.

Final Verdict: 9.6/10

The MrBeast Feastables Milk Crunch bar is arguably the best “entry-level” bar in the lineup. It’s familiar enough for anyone to enjoy but high-quality enough to satisfy a chocolate snob. It is the perfect marriage of texture and taste, proving that Jimmy Donaldson knows exactly what his 325 million+ fans want to eat.

Ready to crunch into the hype?

Would you like me to find a coupon code for the 10-pack variety bundle, or should I compare the Milk Crunch to the Peanut Butter Crunch bar for you?